.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech start-ups, once familiarized to snagging billions in financial backing yearly, have reared almost $360 thousand thus far this year, placing it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That downturn is due to market concentration, increased regulatory stress, as well as economic uncertainties.ADWEEK talked to five VCs that remain to invest in adtech business, in spite of these challenges, about what they are actually seeking and what they stay away from. Maybe unsurprisingly, these clients are targeting options in privacy-focused technologies and industry-specific places like connected TV.